Earlier work · Data analysis · 2021

Customer Insights

Conversion, onboarding time and programme ROI for the sales and marketing teams

  • Power BI
  • Excel

This is an archived data analysis project from 2021. My current work is indata engineering.

Overview

Aims Grid

Purpose

To create a customer insights dashboard
To uncover customer conversion rate
Time to onboarding of customers
Programs providing the best ROI
Top effective sales team

Stakeholders

  • Sales Team
  • Marketing Team
  • Data & Analytics Team
  • HR

End Result

An automated dashboard providing quick & latest sales insights in order to support data driven decision making

Success Criteria

  • Dashboard enabling the Sales team to make better decisions & improve budget spend

Dashboards

The finished customers' insights dashboard with three pages works as a dashboard and overview, focused on combining tables for necessary details and visualizations to show sales over time, per customer, and per program.

1. Customer Growth Timeline

2. Program Insights

3. ROI Insights

Customer Insights

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